Is this allowed on Kickstarter? This is what the creators say:
What makes your device different then the Sandisk version and what are average wireless transfer rates?
@Erik We are familiar with their product. Our product is indeed quite innovative when compared to theirs. Unlike the theirs, the iLuun uses USB 3.0 which is a major upgrade to their USB2.0. Therefore our transfer speeds are much faster and our power consumption much lower. In addition, we provide a longer battery life and a more intuitive app which is the brains behind the product. Overall, our product is a total upgrade to theirs and from the feedback we have received from beta testers, work much better as well.
but i think there are already 3.0 products that you can buy:
https://www.amazon.com/dp/B016OAAN9W/
And the Amazon product costs $30 (with free shipping) versus $50 for the early bird kickstarter.