Its because they are resellers, the normal price ones probably sold out.
You might as well get the two pack with an extra head and accessories
https://www.amazon.com/Marvel-Legends-Spider-Man-Kraven-Pack/dp/B07NR956VP/ref=mp_s_a_1_2?keywords=spiderman+kraven&qid=1557709351&s=gateway&sr=8-2
If youre in canada toys r us has them for 59