LICHIFIT 5V 3PIN RGB VDG Conversion Line Cable Connector for GIGABYTE Motherboard https://www.amazon.com/dp/B082MHMP79/

That board uses gigabyte's proprietary 3-pin pinout which was made before ARGB was standardized to 4 pins with one blocked out for keying.

So you need an adapter cable to connect to the older header style, which I've linked above.