I'll interpret "guy stuff" as "EDC stuff".
Bonus item: This isn't under $30, but $45 wil buy you a Leatherman Skeletool, which is one of the most universally useful items I own.
Edit: "EDC" stands for Every Day Carry. To paraphrase the /r/EDC sidebar, EDC means the essentials that I carry a daily basis. Things that I either use every day, or want to have with me in case I might need them. Sorry for the confusion, /u/ForgottenEcho and /u/Sanctitas.