Amazon,funimation etc, you can buy the full box set on amazon exclusively or 1 set at a time
Edit: here you go Dragon Ball Z: Seasons 1-9 Collection (Amazon Exclusive) [Blu-ray] https://www.amazon.com/dp/B075KZBHD6/ref=cm_sw_r_cp_apa_i_v0zeCbPXC0PJT
That Amazon exclusive box set has been available seasonally for years. It's currently #399 in Movies & TV and #15 in Anime. It sells well.
Most people who buy Blu-rays are not very knowledgeable about them at all. They just want their favorite series on Blu-ray.
Not sure why they picked Amazon. Normally once they sell out, that's it, but Dragon Ball Z did come back in stock.