I'm really glad to see this happening. People don't realize how much folks trust Amazon reviews (myself included). I got burned recently buying this product.

I realized a week later what had happened when I got an email asking basically begging for a review. Product was cheap Chinese crap. No idea how Amazon can't vet these reviews in some way.

Here is a good article from the ny times as well discussing fake reviews on amazon. Its rampant. Unfortunately for EA these are all real.

BalanceFrom is the one we picked up recently. I was going to buy a Taylor at Target, but the reviews were terrible. The one we picked up had really good ratings on Amazon. It's very consistent.