Ehhhhhh I see what you area saying but you have to take into account that amazon is a conglomeration of things amazon has is in its warehouses and what other companies sell THROUGH amazon. A lot of the stuff that is shooting/hunting related is sold through amazon by someone else. I think this why, when we all look for shooting stuff there aren't crazy deals. Because outside sellers aren't motivated by prime day to drop prices. All that said you just have to know what to look for, amazon more deeply discounts things that are close under their umbrella. I was able score:
A second echo dot which was $15 off already then another $10 credit for voice ordering(with my current echo dot) = $25 Echo dot.
I took a CHANCE on the new amazon fire OS powered Element 55"4K tv for $399 (now OOS) saw it on slick deal slated for sale at 6pm PST sat at my computer and mashed refresh button at 6pm until price dropped from $649 to $399. I say took a "chance" because a number of crappy reviews have come out about this product, but for such a small price I'm willing to bet on amazons return policy and the extended warranty protection of the credit card that I used for purchase.
Link
https://www.amazon.com/dp/B06XDC9RBJ/ref=twister_B0711HCF25?_encoding=UTF8&psc=1
Then there was/is an Amex promo "amex17prime" with some loop holes (google it) but effectively $30 off $60 = 50% off I bought -9mm collet for my hornady bullet puller -Lee load all II 16 ga conversion -Lee 7/8oz slug mold For 471 Amex meme era hip rewards points and $30
details in link below
http://onemileatatime.boardingarea.com/2017/07/06/amazon-discount-amex/
Then I bought the Anova gen 2 wifi 900w sous vide for $129 regular was like $179 a couple days before. Just wanted to screw around with sous vide and this is a palatable price for me given the feature set. I'm going to try and make back my $130 in food prep savings vs buying lunch out at work.
link:
If you all are curious about the "Alexa deals" you can ask you echo dot "what are your deals?"
Or Visit
https://www.amazon.com/b?node=16924218011
TL;DR Buying shit that amazon is likely to make more money off of reaps better deals
EDIT: formatting, added links, TL;DR
https://www.amazon.com/gp/aw/d/B06XDC9RBJ It's back to it's normal price now though