So basically S.O.S. emergency ration bars with a bunch of gimmicky stuff tacked on? Most of the stuff in that survival tin is worthless. Those button compasses are notoriously crappy. Do you really need a credit card multi tool in a survival situation? I also think adding the term tactical to things like food is pretty absurd. I guess I should start letting people know that my choice to eat granola bars is purely a tactical decision. But hey, it comes in a "motherfuckin' ammo can" so it must be cool /s

Edit: looked into pricing, and you can get a 30 day supplyof S.O.S. bars for $58.50 or you can get 5 days of food in an ammo can with some other gimmicky junk for $69.99. So you guys can decide how much branding is worth to you