I paid a bit more for my setup, just because I really wanted it to have a certain look and feel. Here's what I'm running in my JK.
Cobra 75WXST - $85
Fire-Flex coax - $20
Spare Tire Mount - $20
Firestik Stud - $8
3ft Firestik - $20
Microphone Mount - $30

The setup is really unobtrusive and I think it looks nice, but everyone is going to have their own opinions on aesthetics. Seriously though, shop around for a bit before committing. There's a zillion combinations of radios, antenna lengths, antenna types, mounting locations, etc to think about. My mounting location (spare tire), for example, is not ideal when it comes to signal propagation. A hood mount would be much better.