Saw this post in r/geek today and immediately thought it was a thumbnail from r/cablefail.
I have the shop version... a hanging retractable extension cord in my garage, but this would be really handy in the living room. Too bad there's not a US version.
edit: source RECOILING SOCKET IN THE WALL
edit: Or maybe it is cablefail... most of the comments on the other thread seem to think it's the worst idea ever unless you like fire. Though having one of these retractable cords in my garage, I dont see why not. I think my living room could use a small 6ft one.