Yeh the article says the product is 5 years old, and that it's not the manufacturer trying to make a quick buck. But the 2 sellers on Amazon that have it at $39.99 and $59.99 (RRP $9.95) with the description "Laugh with your friends & family as you give them something unique" are taking the piss if you ask me. Amazon Link: http://www.amazon.com/dp/B000NO9HL6