While it definitely isn't worth the $45 and you are probably much better off with a DS3 Controller, I found one good usage for these. Android devices are picky over what controllers they'll pair with over bluetooth. It looks like DS3 controllers can only be paired on rooted devices. Ouya controllers on the other hand, have paired very easily. They aren't great controllers, but sometimes it is handy to be able to easily connect a controller to an Android device, and the Ouya controllers (at least with my devices) have worked well for that.
The link you show isn't sold by Amazon. It's "Sold by Direct Distributor and Fulfilled by Amazon." It has to be shipped and sold by Amazon.com
EDIT: If you see to the right where there's other seller options, you can find one that's sold by Amazon.com. That one is eligible. https://www.amazon.com/gp/product/B0015AARJI/ref=ox_sc_act_title_1?ie=UTF8&psc=1&smid=ATVPDKIKX0DER
Can you link to the page you bought it from or something? Because I'm seeing nothing.
And there is one being sold by AmaOn directly too. Not sure why it's not eligible
it's easily available on amazon.