The new book is out.
http://www.amazon.com/dp/B00JU9JRUQ
If the first book was/is a fluke, the second book is a fluke because they are tracking about the same.
None of the websites, mailing lists, movie, etc., really mattered. Maybe word of mouth cascaded off those things, but I can see exactly how many viewed them, and it wasn't nearly as many as who bought the books.
It took over twenty years of constant writing to get these books out. I'm not exactly in middle school...