If you aren't spending at least $160 on mask/snorkel/fin/boot combo you are probably going to have problems with your equipment down the road. I dropped $180 on these when they first came out and I absolutely love them. That was just for the fins. Plus another $40-60 for the mask and $30 for a decent snorkel, $180 actually well within the acceptable price range for a local dive shop.

Also, please know that an LDS often times has a minimum allowed pricing on their equipment. They can't just get them in and mark up the parts 10%. Their contract will sometimes stipulate they HAVE TO sell at the high markup.