Regularly around $40, so about 25% off, not half bad. Wish I snagged this set instead of the Hornady American 9mm set as this has a powder through expanding die which I really like, along with Lee's awesome FCD.

The Ultimate .223 set is also $28 which is a great price, again usually around $40 on amazon. It's actually almost cheaper than the pacesetter .223 dies at the moment.