This isn't Nag Champa as such, but smells almost identical. It does NOT have that nauseating undertone of burning tar to it, which is the main difference.

I like it. One untwisted rope burns for about half an hour or so. It's strong, but not overpowering, and lasts for some time after it goes out. You'll want to burn it on a bed of ash to make sure it burns completely.