Compare with Amazon ($100): http://www.amazon.com/Timbuk2-Classic-Messenger-Bag-Black/dp/B002V92YJI/ref=sr_1_1?ie=UTF8&qid=1348155385&sr=8-1&

Edit: I also want to add a warning that if you order it today, you won't receive it until October 18 at the earliest. Why they need 30 days to ship a premade bag is anyone's guess.