It's basically dehydrated vegetables, it's used as a seasoning/flavoring. It's hotly debated in my family lol.

Here's the Amazon link if you want to try it :)

Edit: Formatting

Vegeta is a seasoning/flavoring mix made of dehydrated vegetables. Some people like it, some don't, but I personally use it in like 75% of my recipes, lol.

I have no idea how to make curly fries though, perhaps you misread "curry" for "curly"?