I describe it as a "beginner set." Meaning it has everything you need for 101s, but it isn't a high quality set, the picks and wrench work but you need more variety and they're cheaply made.
This one has more quantity but the quality is about the same (low):
http://www.amazon.com/Locksmith-Unlocking-Beginners-SPY-KRAFT/dp/B0193YN9TM/
Look at Sparrows or Petersons (skip SouthOrd) for professional tools. Petersons are likely the best available but now we're talking over $200 for a "basic" set.