Amazon does that too. Actually, every online retailer does it. Compare prices on the Logitech G700s:

• https://smile.amazon.com/Logitech-G700s-910-003584-Rechargeable-Gaming/dp/B00BFOEY3Y/ ($59.56)
• http://www.bestbuy.com/site/logitech-g700s-rechargeable-laser-gaming-mouse-black/8785461.p?skuId=8785461 ($49.99)
• https://www.newegg.com/Product/Product.aspx?Item=N82E16826104839 ($59.99)

All those retailers claim that it's discounted from $99.99.

No one sells products for MSRP. Manufacturers know this, the MSRP is complete bullshit, and is artificially inflated just so that every store out there can claim they're selling discounted goods.