Woot has them for $50 right now. http://www.woot.com/
Edit: Amazon, too. http://www.amazon.com/Roku-2500R-HD-Streaming-Player/dp/B007KEZMX4?tag=dealswoot-20 The Amazon one is only 720p, though.
Some ideas:
A lot of video games and "grown-up" board games are in the $30-$50 price range too, if your in-laws play.