I bought a Kobo Touch recently, and love it. My inlaws had recently bought Kobo Glos and I wanted an ereader of my own, but didn't want to spend as much as they did. I checked some reviews and the Touch came first out of ereaders in its price class. At first I found the screen a little small, but I've gotten used to it and now I'm quite happy with it.

Edit to add: not backlit. If you read in bed, that might be important.