I have had the cheap stuff from amazon, it was horrible. if you kink it or bend it to far, it will stop the light from traveling all the way to the end. Mine started to look like leopard print. it was bad. The next ELwire I got was Motion ELwire also off amazon. Its WAY better and plus it MOVES!! It looks trippy. It was $20 for 10ft I think. Has a few modes. You can increase and decrease the rate that it moves. No complaints after getting the new one. Don't go cheap, you will regret it. And these are super bright I noticed compared to the cheap stuff, I was actually able to see it in the day time.