I don't know if there's anything necessarily different, but one of my work buddies got me hooked on it. It's got instant coffee, creamer, and sugar all in one packet. It tastes better than Nescafe, too, but that's a pretty low bar imo.
This is the stuff, but you should be able to find it cheaper if you have an Asian grocery near you: https://www.amazon.com/Maxim-Original-Korean-Coffee-100pks/dp/B005GV9RZC/ref=sr_1_1?crid=T8D5087RDITD&keywords=maxim+original+korean+coffee&qid=1577745582&sprefix=maxim+original+%2Caps%2C152&sr=8-1