Here's some of my favorite mods with links:
Please be sure these mods are compilable with your trim, they fit my RAV4 Prime XSE without any issues.
My favorite so far is the Fitcamx dashcam. It's so discreet I normally don't even remember it's there and I love how it looks OEM and does not require power from the 12v socket.
Installed the ECOHITCH last month. A huge pain in the rear, but it looks great and didn't require the entire bumper to be removed like the Toyota hitch. Primes and Hybrids have the 12v battery in the rear, which leaves very limited clearance to install the bolts on the passenger side of the hitch onto the frame. Just enough for the bolt and one finger and a thumb per my experience at least. Non-hybrids don't have this issue I guess.
Tri-Color Grille Badge https://www.amazon.com/dp/B08KW3MKSF?ref=ppx_pop_mob_ap_share
Center console tray https://www.amazon.com/dp/B08P5YQV3N?ref=ppx_pop_mob_ap_share
Navigation screen protector (9inch) https://www.amazon.com/dp/B09F95GYRD/ref=cm_sw_r_apan_i_MH3KQNXHEZ5TK00FXMZJ?_encoding=UTF8&psc=1
Autoclover window vent visors https://www.amazon.com/dp/B07YSTD1GV?ref=ppx_pop_mob_ap_share
Vent shade hood protector (the one that sits in front of the hood and not back on the hood) https://www.amazon.com/dp/B07QP3JRQP?ref=ppx_pop_mob_ap_share
Rear wheel well/door splash guards https://www.amazon.com/dp/B08FDBCPBG?ref=ppx_pop_mob_ap_share
LED Side mirror Sequential Dynamic Turn Signal Lights https://www.amazon.com/dp/B08C7LT7P9?ref=ppx_pop_mob_ap_share
Fitcamx 4k Dashcam (OEM hidden dashcam) https://www.amazon.com/dp/B096LPGQL2?ref=ppx_pop_mob_ap_share
Tekonsha T-One® T-Connector... Trailer Wiring Harness https://www.amazon.com/dp/B07SB1XFXY?ref=ppx_pop_mob_ap_share
Ecohitch Hidden RAV4 hitch https://www.etrailer.com/Trailer-Hitch/Toyota/RAV4/2022/EH97FR.html?vehicleid=2022117186
And sorry if this sounds like an ad, just really excited about these additions and am really enjoying them. Possibly others may as well.