It's really not bad at all on my chin (eyebrow tweezing level of pain or less). Doing it on my cheeks hurts a fuckton, but it's worth it for me because otherwise I'm very self-conscious. Now that I'm looking again, I think I want to upgrade to something like this or this that can pull it out faster. The problem with the one I have is that the rolling motion is all in your fingers and wrists and it's just kind of clumsy.