So far its been great. I bought this one in a "7" out of 10, 10 being most soft. Latex is a fast-acting foam so it has a similar feel to the way an innerspring would react, rather than slow-acting memory foam. Like I said its only been a week, but so far I am pleased and would buy again.
Oh and if you decide to go with this mattress buy it from their website where you can get a 10% discount amazon doesn't give.