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from Amazon.
Here's the link to the product page from your screenshot:
No it's a tablet. If you look on the official product page, almost every feature touted is about the media and connectivity aspect. The lower priced Kindles are actual e-readers because they have the e-ink that reads just like a book because that's what they were made for. The Kindle Fire features a run-of-the-mill IPS LCD that will strain your eyes after some time just like the screen you're probably looking at now (that you also wouldn't read an entire book on).