The price is not great above 256GB. I just got this:

https://www.amazon.com/dp/B0B31Z97HB?psc=1&ref=ppx_yo2ov_dt_b_product_details

Which is a 256GB Western Digital, generic packaging, for only $27 shipped. I hope maybe with the Steam Deck we'll start to see more 2230s on the market.