I was/am looking at this 43" TV for $229.99

https://www.amazon.com/Toshiba-43-inch-4K-UHD-Smart-Fire-TV/dp/B0924WSBXH

camelcamelcamel shows that the lowest it has been was $250 and the current regular price is $329.99

From the lowest ($250) it has been to current prime day ($229.99) that is a savings of 8%

From the current list pricing ($329.99) to prime day ($229.99) that is a savings of 30%

The Prime Day price IS the best price that tv has been in the 1+ years of being tracked. Just not exactly 30% off