Just in case anyone is wondering it's still actually cheaper to just buy the BF3 premium edition from Amazon for $56.99, which you can get right now and probably always could.
Bf3 premium edition boxed for $56.99, strangely the download edition is $59.99 lol. Although shipping prices may vary, quite surprised they don't have free shipping on it (atleast for me right now).

I see 41.99 http://www.amazon.com/Battlefield-3-Limited-Pc/dp/B002I0HJZO/ref=sr_1_1?s=software&ie=UTF8&qid=1318362614&sr=1-1

It'll activate under your account. Buy the digital copy from Amazon instead. It's still only $51.

Amazon has it for 38 for PC http://www.amazon.com/Battlefield-3-Pc/dp/B002I0HJZO (No clue how to make that hyperlink neater)

Is this about the best price I will see it for PC for a while? I want to play BF3, but wasnt great at BF2, so I dont want to pay 60 bucks.

PC retail is currently on Amazon for $49.98, matching the download price

http://www.amazon.com/Battlefield-3-Limited-Pc/dp/B002I0HJZO/ref=sr_1_3?ie=UTF8&qid=1319113400&sr=8-3