It costs the same on Amazon, disregarding shipping:

https://www.amazon.com/ASUS-RGB-Mechanical-Gaming-Keyboard/dp/B08412SYP9/ref=sr_1_1?dchild=1&keywords=x802+strix+scope&qid=1617953074&sr=8-1

Either Amazon updated their prices or you’re looking at a wrong vendor. Not trying to FUD just trying to fact check

ASUS RGB Mechanical Gaming Keyboard - ROG Strix Scope TKL | Cherry MX Red Switches | 2X Wider Ctrl Key for FPS Precision | Gaming Keyboard for PC https://www.amazon.com/dp/B08412SYP9/ref=cm_sw_r_cp_api_glt_fabc_N012BGQ4F6HXF1XFFMF1

Edit:spelling