I'm not sure about the quality since I really haven't heard of the brand, but there is a similarly styled watch to the Skagen you linked from Breda for $45. You can get a similar Skagen with a silver face and black strap for $77 at Amazon. I found a couple of others that have a similar styling to that watch but are above your price range, a Stuhrling for $78 and a Bulova for $90.

This looks like a decent watch for under $100

I like the leather band with plain face. I was looking for a brown band though. Saw a Bulova very close to this in the mall last week for around $165 after their "discounts".