It's also only 31$ from Gamestop with a physical copy http://www.gamestop.com/pc/games/guild-wars-2-heart-of-thorns/122290
Or deluxe is 37$ but game code only https://www.amazon.com/Guild-Wars-Thorns-Deluxe-Online/dp/B00ZSGHIGK/ref=pd_sim_367_1?_encoding=UTF8&psc=1&refRID=ZATPCK4HHPTWQBZM3EQP