I think the tools are overpriced and not worth the "value add" there.

I'd suggest
Vallejo 16 color set
Generic flush cutter for the sprues
10-pack of brushes
Cheap Hobby Knife with extra blades

All in, you're slightly cheaper than the Citadel box, have the same tools, but more brushes and more paint. The extra brushes for your basing, your drybrush, your layer and detail.

This pretty much matches what I use on a daily basis. I do have other brushes, and a wider paint library, but I could do most of my stuff with that kit, for most of my minis, to this day.