so there are "prime day lightning deals" which will only last until 100% of the number available is claimed or time runs out. then there is the regular "prime day deals" which should have the same price until midnight tomorrow unless sold out.
this is a link to the "up to 40% off" makeup specific prime day deals that should all be valid until tomorrow.
theBalm mad lash mascara is about $6 off
wet'n'wild megaglo highlight is 45% off making it $8.24
ABH liquid lipstick has a 30% off coupon
there's definitely a lot going on here. you have to do a lot of scrolling to find the best deals!