I just searched on Amazon and found it at 181$...

https://www.amazon.com/Bulova-96B229-Analog-Display-Japanese/dp/B00TQHEA4U/ref=sr_1_1?ie=UTF8&qid=1518409410&sr=8-1&keywords=bulova+96b229

Im a little confused. But anyhow, if that is the case, then I'd go down to 100$ on mine! :)