Looks like they ran with it, official product page: http://www.amazon.com/gp/product/B00AWH595M
The Aura looks like it's smaller and lighter, with the same size screen. I'm looking at it seriously, particularly because I'm not a fan of being locked into Kindle's ecosystem.
| Kindle Paperwhite 2 | Kobo Aura | |
|---|---|---|
| Price | $119 (offers), $139 (no offers), $189 (3G) | $149.99 |
| Screen | 6" ???x??? 212ppi 16 level grey scale | 6" 1014x758 212ppi 16 level grey scale |
| Size | 169x117x9.1 | 150x114x8.1 (mm) |
| Weight | 206 | 174 (g) |
| Storage | 2 GB | 4 GB + up to 32 GB microSD |
| Connectivity | 802.11b/g/n Wi-Fi, USB, optional 3G | 802.11 b/g/n Wi-Fi, USB |
| Front light | Yes | Yes |
| Multi-touch | ??? | Yes |
| Fonts | ??? | 11 fonts, 24 sizes, with the ability to side-load truetype fonts |
| File formats (native) | AZW3, AZW, TXT, PDF, unprotected MOBI, PRC | EPUB, PDF, MOBI, JPEG, GIF, PNG, TIFF, TXT, HTML, XHTML, RTF, CBZ, CBR |
| File formats (through conversion) | HTML, DOC, DOCX, JPEG, GIF, PNG, BMP | none |
| Languages | English, French, German, Spanish, Italian, Brazilian Portuguese, Japanese, Simplified Chinese | English, French, German, Spanish, Italian, Brazilian Portuguese, Portuguese, Japanese, Dutch |
The Aura's killer features for me so far are its PDF support, multi-touch, and the ability to side-load fonts. I don't know if the Kindle has any of those, however. The Kindle's chief advantages for me are the 3G option and the easy integration with the Amazon store, which has cheaper prices than Kobo's store.