I agree with the replies mentioning quality (you get what you pay for) but one 'exception' to this that I've found is something like this from ISLE Surf and SUP branded as PEAK. Seems that PEAK is their discount Amazon only line but has many of the same characteristics and build quality as the standard line they sell on their own website. You can also sometimes find them gently used or closeout on Ebay like this. Ebay obviously this negates the warranty aspect so YMMV.